Leadership and Management
Overview
Program of Study
Curriculum
Course Descriptions
The fast paced, highly competitive world requires individuals who are not only good managers but also strong leaders at every level of an organization. The MA in Leadership and Management at Notre Dame of Maryland University prepares leaders who act from an ethical base to master challenges and effect change. While management and leadership are closely related they are distinguishable. Both entail influencing others and are concerned with effectively accomplishing goals. Management focuses on ways to reduce chaos in organizations and make them run more effectively and efficiently through planning and budgeting, organizing and staffing, controlling and problem solving. Leadership is concerned with establishing direction and aligning people as well as motivating, empowering and inspiring individuals. Leadership is the capacity to influence others by unleashing their power and potential as individuals, in teams and as members of an organization to impact what is best for all involved (Blanchard, 2007).
The Master of Arts in Leadership and Management degree offers a focused approach to excellence in the management of organizational resources and human capital. The program is designed for professional women and men in many different fields who anticipate or currently assume administrative leadership responsibilities in their organizations. The mission of the program is to prepare leaders who act from an ethical base to master challenges and effect change toward the realization of individual and organizational potential.
The program places value on understanding the human dimension of organizations. The leadership and management of complex organizations must be practiced within the broader context of life itself: Why do people work, and what gives meaning and value to their work? What inspires women and men to higher levels of achievement through cooperative teamwork? Fundamental questions such as these have an immediate relevance to those in positions of leadership. The needs and aspirations of individual women and men are woven into the daily activity of all organizations, regardless of their size or purpose.
Therefore, the program covers both the science and art of leadership and management. Effective leadership calls for the optimum use of self, one's person, in addition to requiring technical expertise in business administration. The practice of management requires significant human skills and resources in our complex and ever-changing world. As articulated in this degree program, leadership speaks to the heart of the organization's most important resource: its people.
Another distinctive feature of this program is its multidisciplinary foundation in business and the liberal arts. The required curriculum includes courses in business communications, leadership ethics, economics, management, technology, and various other facets of business administration. Active participation in the program develops competence in using flexible yet rational approaches to leadership and management, with a greater capacity to integrate different perspectives in responsible, creative planning and problem solving. Students graduate with a balanced set of leadership and managerial skills and values that enable them to develop the resources of an organization for greater productivity and benefit to society.
Program of Study
The program leading to the Master of Arts in Leadership and Management requires completion of a minimum of 39 credits of course work. The core curriculum of 27 credits develops the essential foundation for the program. The required core curriculum encourages breadth of learning in general leadership and management without technical specialization.
Students may select an area of concentration or create an individualized specialization for their remaining 12 credits. The areas of concentration are Health Care Administration, Human Resource Management, Information Systems, Principled Leadership, and Project Management. The concentrations provide depth in the subject areas.
A baccalaureate degree is required for admission. Computer competency in word processing, presentation software and spreadsheet applications is required. However, there are no undergraduate prerequisites in business. Applicants who have recently earned a baccalaureate in business, with a superior academic record, may be granted advanced standing upon admission into the program. Students with advanced standing may waive up to nine credits from the core curriculum. All of the requirements for the degree must be completed within seven years from the date of admission. Most students, however, will need considerably less time to earn the degree.
Students must maintain a 3.0 (B) cumulative grade point average to remain in good academic standing. Students whose cumulative grade point average falls below 3.0 will be placed on probationary status. Students on academic probation will be given three semesters (in which they register for a course) to raise their cumulative grade point average to 3.0. Failure to do so, or receiving more than two grades below a B, will result in dismissal from the graduate program. These provisions do not apply to students admitted on probation; provisions governing that status are identified in the letter of admission.
Courses are scheduled primarily on weekday evenings for the convenience of students. Part-time graduate Leadership and Management students may enroll in a maximum of six credits during the fall, spring and summer semesters. Students who wish to study full-time (more than six credits per semester) may not be employed more than 24 hours a week and must receive permission from the dean of the School of Arts and Sciences. All graduate students are restricted to three credits during the Winterim semester.
Students completing this program will understand:
- theory and practice of effective leadership and management
- applications of economic theory and financial analysis in effective decision making
- concepts and principles of effective communication
Students will be able to:
- create holistic, systems-thinking approaches grounded in leadership and business principles
- express critical thinking through strategic, ethical, socially responsible, well-reasoned action and communication
- apply technological advances in information systems management
- understand the need for objectivity in gathering and analyzing information in management and leadership decision making processes
- examine organizational problems, develop sound solutions, and evaluate consequences of actions
- integrate scholarship into personal and professional leadership capacities that transform individual lives, organizations and society
Students will recognize the importance of:
- taking an ethical approach to leadership and management decisions
- maintaining personal integrity
- respecting the integrity, individuality and potential of colleagues
- fulfilling social responsibility
Curriculum (39 Credits)
Central Core (27 Credits)
BUS-501 Managing in a Dynamic Environment (3)
BUS-530 Financial Analysis (3)
BUS-558 Leadership and Organizational Development (3)
BUS-560 Marketing Management (3)
BUS-651 Strategic Organizational Leadership (capstone) (3)
COM-505 Business Communication (3)
CST-534 Data Driven Business Decisions (3)
ECO-548 Economic Theory in Management (3)
PHL-521 Ethical Issues in Leadership (3)
After review of a student's admissions essay and/or GRE or GMAT exam scores, a student may be required to complete ENG-503 Graduate Writing within their first nine credits at Notre Dame. Any student whose previous studies don't qualify them for a waiver of BUS537 Aspects of Financial Reporting, a prerequisite course for BUS530 Financial Analysis, may take a BUS537 placement exam. Students who do not pass this exam are required to successfully complete BUS537 before enrolling in BUS530.
Concentration or Individualized Specialization 12 Credits
Students may select either an individualized specialization or a concentration to complete their program. Students who do not select one of the program concentrations complete 12 credits of coursework of special interest in business, economics, communications, knowledge management, nonprofit management, computer studies, leadership, and project management.
Health Care Administration
The Health Care Administration concentration provides the student with a comprehensive frame-work for understanding the U.S. health care system, including institutions, professionals, economics of health care markets, financing of health care services as well as ethical issues arising from technology advances in health care delivery. Students must take four of the following courses:
BUS-520 Introduction to the U.S. Health Care
System (3)
BUS-521 Health Care Economics (3)
BUS-523 The Business of Healthcare (3)
BUS-525 Health Services Financing (3)
NUR-518 Health Policy (3)
Human Resource Management
This concentration prepares students to integrate and apply the theories, principles and methodologies of human resource management focusing on its strategic role in today's organizations. Concentration courses prepare students to perform effectively in the expanded role of human resources now responsible for reshaping organizational structures and cultures, building strategic partnerships and designing customized solutions for internal clients.
BUS-500 Human Resource Management (3)
Students must take three of the following courses
BUS-540 Human Resource Development (3)
BUS-541 Legal Issues in Human Resource
Management (3)
BUS-542 Performance Management Systems
(3)
BUS-545 Compensation Strategies (3)
Information Systems
Management professionals are striving to incorporate the opportunities of the Internet for global advantage. The Information Systems concentration provides students with technology skills to effectively identify, develop and implement electronic business strategies. Students learn to integrate information technology with management for enhanced marketing and strategy efforts. Some courses are available online.
Students take four of the following courses
CST-511 Topics in Information Systems
(3)
CST-530 Foundations of Knowledge
Management (3)
CST-554 Principles and Issues In Information
Systems (3)
CST-580 Managing Information in a Web-Based
World (3)
CST-593 Web Development (3)
Other graduate CST courses may be substituted with the permission of the chair of the computer studies program.
Principled Leadership
Whether you officially head a group or influence a network of peers, you are a leader. The Principled Leadership concentration is designed for those who are interested in leadership as a core practice as well as mastering challenges and effecting change while acting from an ethical base. Gain an organizational understanding of leadership as both a practical and scholarly discipline. Through directed team engagement, refine collaboration skills and group decision making as well as practice leading laterally.
BUS-551 Leadership's Dark Side (3)
BUS-554 Women in Leadership or BUS-511 Topics In Leadership (3)
BUS-562 Leading Organizational Change (3)
BUS-559 Non-positional Leadership (3)
Project Management
This concentration is designed to meet the needs of those bidding on state and federal work con-tracts, particularly current and potential military contractors. Concentration courses cover the range of projection management skill sets from initiating and planning the project, through managing and controlling the project within budget and timeline parameters through focused management skills, to closing the project. Throughout, the courses focus not only on the development of leadership skills but also on the professional and social responsibility critical to the world today. These courses prepare students to complete initial or renewal certification through the Project Management Institute (PMI). Project management courses are offered exclusively online and follow a sequence that begins every March. Courses in the project management concentration are eight-week intensive courses and should not be taken with any other course.
BUS-640 Leading Projects in Contemporary
Organizations (3)
BUS-641 Project Monitoring and
Delivery (3)
BUS-642 Management of Project
Performance (3)
BUS-643 Delivering Business Process
Improvement (3)
Independent Study and Master's Project
Students interested in the independent study option must coordinate the project with the chair of the business and economics department and the full time faculty member who will work with the student guiding the project. One three credit independent study course may be chosen. Students also may choose a more comprehensive master's project for six credits. Students selecting a master's project must coordinate the project early in their program with the lead faculty member for the concentration or the designated alternate.
Course Descriptions
BUS-500 HUMAN RESOURCE MANAGEMENT
Examines basic human resource management issues — strategic
workforce planning, hiring, training, personnel evaluation and
compensation. Learners apply the theory of each of these areas to
one position of their choosing, developing a portfolio of practical,
useful human resource applications. [3 credits]
BUS-501 MANAGING IN A DYNAMIC ENVIRONMENT
Presents contemporary management practices ranging from planning,
organizing, controlling, staffing, leading and evaluating to
applying contemporary practices in organizational development.
Learners explore organizational administration theories and apply
them in practical ways through interactive cases. Learners also use
the current literature to enhance their understanding of emerging
research and trends. Must be taken within the first 12 credits of
the program. [3 credits]
BUS-511 TOPICS IN LEADERSHIP
Examines special topics and issues in management. Course content
changes to address contemporary thinking and issues. Course
may be taken more than once under different topics. [3 credits]
BUS-512 TOPICS IN FINANCE
Examines special topics and issues in finance. Course content
changes to address contemporary thinking and issues. Course may be
taken more than once under different topics. [3 credits]
BUS-520 INTRODUCTION TO THE U.S. HEALTH CARE SYSTEM
Introduces the student to the organization and structure of the U.S.
health care system, including institutions, professionals and
government programs. Topics also include policy issues relating to
access, efficiency and quality of health care services. [3 credits]
BUS-521 HEALTH CARE ECONOMICS
Examines economic theory as it relates to the delivery of health
care services in the United States. Topics include the role of
competition in the delivery of health care services, whether greater
expenditures on health care insures better health, cost shifting,
the cost of prescription drugs, and universal access to health care
services. [3 credits]
BUS-522 ESSENTIALS OF HEALTHCARE FINANCE
Introduces the learner to basic principles of accounting, the
financial statements used by health care organizations and tools
used by health care managers for financial analysis and decision
making. Orients learners to financial accounting practices, leading
to the preparation of a balance sheet and income statement. Topics
include break even analysis, capital budgeting and principles of
reimbursement. [2 credits] MSN students only.
BUS-523 THE BUSINESS OF HEALTHCARE
Introduces the language and theory of customer service, negotiation
and the marketing process. Students will examine the framework and
components of customer service and negotiation as applied to the
healthcare industry. Students will also study core healthcare
marketing concepts and the important role marketing plays in
supporting the implementation of an organization's strategic plan.
This course is highly interactive and utilizes role play, case
analysis, and group/team assignments. [3 credits]
BUS-525 HEALTH SERVICES FINANCING
Introduces the student to public and private forms of financing
health care services in the United States. Topics include Medicare,
Medicaid, managed care and new forms of health insurance. Special
focus will be given to the Maryland all-payer rate system. [3
credits]
BUS-530 FINANCIAL ANALYSIS
Emphasizes the foundation areas of finance to assist learners in
practical business decision making. Introduces financial management
concepts including time value of money, net present value and
alternative measures, financial ratio analysis, capital budgeting,
cost of capital, and asset valuation. Prerequisite:
BUS-537 Aspects of Financial Reporting or BUS-537 Placement
Exam passed or waiver of BUS-537 based on business experience and
previous course studies. [3 credits]
BUS-533 ADVANCED FINANCIAL ANALYSIS
Emphasizes the foundation areas of investment management including
securities markets, stock and bond valuation, portfolio theory,
asset allocation, the efficient market hypothesis, and investment
decision making. The course includes completing a research project
as well as building a diversified investment portfolio for a
hypothetical client. Projects involve written and oral reports. Prerequisite:
BUS-530 [3 credits]
BUS-534 INVESTMENT ANALYSIS
Emphasizes concepts and practices of investing in financial markets
with particular focus on the valuation of securities through the
analysis of safety, income, and marketability. Topics include
efficient market hypothesis and portfolio theories. Learners use
case analyses and portfolio simulations to develop their
skills. Prerequisite: BUS-530 or permission of department
chair. [3 credits]
BUS-537 ASPECTS OF FINANCIAL REPORTING
Orients learners to financial accounting practices, leading to the
preparation of financial statements. Learners acquire a basic
knowledge of the language of accounting and the elements of the
balance sheet, income statement and the statement of cash flows.
Topics include the application of accounting theory and generally
accepted accounting principles to business transactions, and the use
of ratios and other tools to analyze financial reports. [3 credits]
BUS-540 HUMAN RESOURCE DEVELOPMENT
Explores the philosophy and practice of human resource development
or training in organizations. Learners consider the common
developmental needs of workers at different stages of their careers
and the role of staff development and training within the context of
total organizational development. Readings, case analyses, and group
discussion are integral to this experience. [3 credits]
BUS-541 LEGAL ISSUES IN HUMAN RESOURCE MANAGEMENT
Explores the fundamentals of workplace law. Emphasizes federal and
state equal employment law, compensation and benefits law, legal
termination practices and labor relations. Learning is based on
readings, interactive discussions about the practical applications
of legal theory, and a major research paper. [3 credits]
BUS-542 PERFORMANCE MANAGEMENT SYSTEMS
Presents a systemic integration of compensation, incentive and
reward systems with corporate management strategy. Examines the role
of employee involvement, total quality and work teams in performance
management through textural readings, role play, and case study
analyses. [3 credits]
BUS-545 COMPENSATION STRATEGIES
Explores in depth the concept of compensation in the workplace,
encompassing all forms of financial returns and tangible services
and benefits employees receive as part of the employment
relationship. Included are an exploration of the total returns
for work, including cash compensation and benefits, and such
relational returns as recognition and status, employment security,
challenging work and learning opportunities. Special focus
will be given to the selection, development and implementation of
appropriate compensation strategies, given the external
environmental influences and realistic internal resource constraints
with which today's organizations must cope. [3 credits]
BUS-551 LEADERSHIP'S DARK SIDE
Goes beyond the usual concepts of business ethics and leadership
prescriptions to study the dark side of leadership. The subject of
leadership ordinarily is taught from the perspective of effectively
shaping organizations through exemplary behaviors. Transformational
leadership in particular is seen as inherently moral. Yet history
and current events clearly show that many leaders are unethical,
immoral, and incompetent at least some of the time. Furthermore,
such leaders attract and retain followers who collude with
leadership's dark side. This course goes to the heart of
leadership's dark side by exploring the personality and psychology
underpinning the dance between leaders and followers and the factors
that lead them to perpetuate dark side behaviors. [3 credits]
BUS-554 WOMEN IN LEADERSHIP
Increases the learner's awareness of societal expectations,
pitfalls, and opportunities faced by women in the workplace. By
exploring typical female and male approaches to leadership and the
world of work through readings, experiential exercises, and personal
reflection, the learner will develop strategies for personal growth
and career development. [3 credits]
BUS-558 LEADERSHIP AND ORGANIZATIONAL DEVELOPMENT
Develops learners' personal capacities to lead and manage
organizational change effectively. Participants articulate a
personal leadership vision and develop effective models for managing
opportunities and problems within changing organizational systems.
Learners present case studies, research current leadership issues in
the organizational settings of their choice, and reflect on their
findings and personal growth through journaling. Prerequisite:
BUS501. [3 credits]
BUS-559 NON-POSITIONAL LEADERSHIP
Provides the opportunity to explore the importance of non-positional
leadership—leadership through influence and ideas—in our communities
and workplaces. The ability to influence others is at the crux of
leadership. Influence has little to do with being the boss! The
traditional model of top-down leadership comes from the context of
leading others within organizations; however, influencing others
occurs across a broad range of positional and non-positional
leadership settings. Although most leadership courses focus on
positional leadership, non-positional leadership is becoming more
important in our networked world and flattened organizations. [3
credits]
BUS-560 MARKETING MANAGEMENT
Examines the concepts and processes used in designing and
implementing market-driven strategies. Course participants learn a
marketing strategy decision making process which takes full
advantage of secondary data resources. Case studies provide learners
with an opportunity to design marketing strategies utilizing the
marketing principles, descriptive statistics, competitive
information and management functions such as analysis, planning,
implementation and control. [3 credits]
BUS-561 ELEMENTS OF MARKETING COMMUNICATIONS
Examines in depth the roles that sales promotion, advertising,
public relations, direct marketing and personal selling play in the
accomplishments of a firm's marketing objectives.
Prerequisite: BUS-560 or permission of department chair. [3 credits]
BUS-562 LEADING ORGANIZATIONAL CHANGE
Examines the core problems organizations and people face as they
move through the dynamic processes of innovation and change. Leading
change is a complex, long-term and challenging endeavor and a
central process in the practice of leadership. Change is studied at
every level, individual, organizational and societal, through a
contextual lens. Students will identify highly successful change
efforts and evaluate the strategies and techniques used. The
key issues of changing behaviors, getting the rational mind and
emotional mind to work together, overcoming resistance to change,
and the role of leaders in the process will be important themes. [3
credits]
BUS-640 LEADING PROJECTS IN CONTEMPORARY ORGANIZATIONS
Explores project management from a strategic management perspective,
focusing on development of leadership skills in the management of
project teams. Examines the roles of manager and management team;
project selection, organization, and planning process; communication
and negotiations; and the tactical and strategic implications in a
project environment. The course also covers the management of
business/computer information technology projects including a
discussion on development approaches, technical aspects of project
estimation, and manual and automated project management tools.
Online learning experience. Prerequisite: Basic knowledge of
Microsoft Project. [3 credits]
BUS-641 PROJECT MENTORING AND DELIVERY
Examines the various interrelated functions impacting project
deliveries and how these functions contribute to the strategic
success of an enterprise. It is designed to provide the advanced
knowledge required to develop, analyze and change a project plan,
determine risk and allocate the necessary resources to effectively
manage and complete a project in a simulated environment. Online
learning experience. [3 credits]
BUS-642 MANAGEMENT OF PROJECT PERFORMANCE
Examines the aspects of project risk, cost and schedule management.
Identifies the management processes required to ensure the project
is completed within budget and on schedule. Focuses on the triple
constraints of cost, scope, and time. Provides the fundamental
knowledge required to cost a project, develop a project plan, and
allocate the necessary resources to manage a project. Also
establishes the means to analyze risks and opportunities within
projects, and identifies methods for reducing and mitigating risks.
Finally, examines other aspects of managing project performance,
including quality, human resources, communications, and procurement.
Online learning experience. [3 credits]
BUS-643 DELIVERING BUSINESS PROCESS IMPROVEMENT
Explores what business process improvement and value leadership are,
how to deliver ever-improving value to customers, how to improve
process performance, and how to prepare for changes occurring in
today's global marketplace. Learners develop Business Process
Improvement Plans to enhance ability to identify, plan, evaluate and
achieve business process improvements that anticipate, meet, and
possibly exceed customers' expectations. Online learning experience.
[3 credits]
BUS-651 STRATEGIC ORGANIZATIONAL LEADERSHIP
Takes a multidisciplinary approach to strategic planning,
communication, and implementation, drawing on ideas from the social
sciences, leadership and management studies, and social justice and
sustainability models. Students learn how clear strategic
thinking and innovative implementation are critical to successful
leadership in today's highly unstable and increasingly competitive
business environment. Leading strategically means much more than
strategic planning—it means taking a broad holistic and socially
just view, identifying and analyzing competing interests,
communicating effectively, and rapidly making mid-course
corrections. Prerequisite: BUS-530, BUS-558, BUS-560. [3 credits]
BUS-662 MARKETING FIELD PROJECT
Conducted as an independent study with a faculty member in
marketing. The student will complete one of the following: 1) a
research paper that addresses a current, real world marketing
challenge 2) the development of a marketing plan for a client
organization 3) a detailed marketing audit for a client company or
nonprofit organization, or 4) the design and conduct of a primary
marketing research study. The marketing field project must be
proposed by the student and approved by the faculty member within
the first week of the semester. The student will participate in the
Graduate Poster Session held at the end of either the fall or spring
semester. [3 credits]
BUS-696 MASTER'S PROJECT
Involves a comprehensive project based on individual research on an
approved topic. The project must be approved by the lead instructor
for the concentration area or a designated alternate.
Learners who elect BUS-696 may not also take BUS-698. [3 credits]
BUS-698 INDEPENDENT STUDY
Offers opportunity to conduct independent research, under faculty
supervision, in an approved area of study. The nature, scope and
design of the project, as well as the schedule of prearranged
meetings, are contracted individually between the faculty member and
the learner. Perquisite: Permission of the instructor and the chair
of the business and economics department.
Learners who elect BUS-698 may not take BUS-696. [3 credits]
COM-505 BUSINESS COMMUNICATION
Analyzes verbal and written communication patterns and messages in
organizations. Learners evaluate the effectiveness of a range of
methodologies and tools to persuade and inform different
stakeholder groups. Learners will critique and create oral and
written presentations ranging from communicating statistical
information and offering a persuasive call to action, to creating
executive summaries and editing the work of others. [3 credits]
COM-620 PUBLIC RELATIONS MANAGEMENT
Analyzes the practices of public relations in the corporate and
nonprofit sectors as a function of management. Effective ways of
preparing public relations messages are explored in depth.
Strategies for communicating with an organization's internal and
external constituencies including employees, clients, stockholders,
media representatives, consumer advocates and regulatory agencies
are evaluated. Emphasis in the course is placed on trends in public
relations since the 1970s. [3 credits]
CST-511 TOPICS IN INFORMATION SYSTEMS
Includes a variety of topics which focus on applications and issues
related to the current technology. Students develop
technology-related projects to enhance business. [3 credits]
CST-534 DATA DRIVEN BUSINESS DECISIONS
Introduces the role that data play in understanding business
outcomes, including uncertainty, the relationship between inputs and
outputs, and complex decisions with tradeoffs. Students work
with real life examples to interpret statistical distributions,
understand hypothesis testing, and evaluate reliability. [3
credits]
CST-554 PRINCIPLES AND ISSUES IN INFORMATION TECHNOLOGY
Introduces the fundamental principles of information systems and
subsystems and how they work together to facilitate decision making.
Learners will evaluate cases in database organization, data
communication, systems analysis and design and computer security in
terms of their impact on the data/information/decision process. [3
credits]
CST-580 MANAGING INFORMATION IN A WEB-BASED WORLD
Examines the Internet as an organizational tool for data gathering,
marketing, learning and communication. Learners will study the
advantages and disadvantages of using the Web as a major
organizational decision support tool, including its social, legal
and ethical impact. [3 credits]
CST-593 WEB DEVELOPMENT
Focuses on a user-centered approach to designing websites,
including requirements gathering, conceptual design, physical
design, coding, testing and implementation. Learners will complete a
number of practical projects as well as a website for a nonprofit
organization. [3 credits]
ECO-548 ECONOMIC THEORY IN MANAGEMENT
Examines the economic environment in which firms operate. Introduces
micro-economic and macroeconomic concepts and techniques to help
managers "think like economists" when dealing with tactical issues
or deciding on strategic directions for their firms. Provides the
macroeconomics foundations for successful business decisions in a
global economic environment while exposing students to a broad array
of economic issues. [3 credits]
ECO-550 MANAGERIAL ECONOMICS
Introduces economic methodologies to managerial decisions. Examines
consumer demand, production costs, and output/price combinations
that maximize firms' goals under different market structures.
Applies basic math and statistics tools to evaluate business
choices. All statistics and mathematics used in the class are
explained in basic terms at the point of first usage. [3 credits]
ECO-560 RISK ANALYSIS
Covers risk analysis as an evolving paradigm for decision making in
uncertain situations. Risk analysis consists of three tasks: risk
management, risk assessment and risk communication. This course
introduces the language, models and methodologies of risk
management, assessment and communication with an emphasis on the
need for addressing uncertainty in all phases of decision making. [3
credits]
ENG-503 GRADUATE WRITING
Develops the skill demanded and essential in every workplace: that
of being able to write well. Emphasis is on the relationship between
thinking and writing, being able to present with clarity and
coherence the message in written form. What distinguishes the
manager or managerial candidate is the ability to present written
matter with precision, economy, accuracy and grace. While the course
presents business-related writing, the focus is on simply being able
to write well. Learners enhance their skills through a series of
writing experiences. [3 credits]
NPM-520 HUMAN RESOURCE MANAGEMENT
Explores the basic human resource management issues – strategic
workforce planning, hiring, training, performance assessment, and
compensation. Learners apply each theory to the specific position of
their choice, developing a portfolio of human resource applications.
[3 credits]
NPM-570 NONPROFIT MARKETING STRATEGIES
Focuses on the complementary aspects of marketing and communications
for a nonprofit organization. Topics include segmentation, branding,
and membership recruitment. This course also explores the roles of
public relations, advertising and social media, as well as the
process of preparing persuasive communication for target markets.
Learners prepare a case statement, communications plan, and social
media strategy for an organization or program. [3 credits]
PHL-521 ETHICAL ISSUES IN LEADERSHIP
Analyzes a range of ethical issues and dilemmas inherent to
organizations and leadership in relation to both the external
environment and the internal processes of the organization. Learners
explore these issues through a series of cases analyses. [3 credits]