NPM-570: Nonprofit Marketing

Department
Credits 3.00
Academic Level
Graduate
Instructional Method
Lecture
Focuses on the complementary aspects of marketing and communications for a non-profit organization. Topics include segmentation, branding, and membership recruitment. This course also explores the roles of public relations, advertising and social media, as well as the process of preparing persuasive communication for target markets. Learners prepare a case statement, communications and social media strategy for an organization or program. Prerequisite: NPM-502. [ 3 credits ]