Post-Baccalaureate Certificate in Enrollment Management
Degrees offered
Campuses
Summary
The online PBC in Enrollment Management is designed as a pathway for two types of professionals: those already working in a university setting looking to advance to director-level positions, or those without higher education experience looking to break into the field. Courses cover a range of topics and how they work in tandem including admissions processes, financial aid modeling, marketing strategies, retention, and more. Through this certificate, professionals build the broad knowledge base and expertise at best practices, processes, and regulations needed to be successful in a college or university setting.
Required Curriculum (12 credits)
EDU-500 Principles of Enrollment Management and Retention (3)
EDM-501 Financial Aid and Data Analytics for Enrollment Planning (3)
EDU-502 Enrollment Marketing and Communications (3)
EDU-503 Leadership and Strategic Planning for Enrollment Management Professionals (3)
The PBC in Enrollment Management may be completed as a standalone credential or as an area of concentration in the Masters in Higher Education program.
Courses
EDM-500 Principles of Enrollment Management and Retention
The course explores research, trends and techniques related to strategic university-wide retention and enrollment management planning. Topics will also include admission and recruitment processes and regulations, searches as well as the application and use of data analytics. The course employs a number of evidence-based learning methods and is highly interactive. [ 3 credits ]
EDM-501 Financial Aid and Data Analytics for Enrollment Planning
This eight week course is divided into two parts. Weeks one through four provide an overview of financial aid for highter education leaders in the context of strategic enrollment management. Topics include: trends in financial aid; impact of financial aid on recruitment, retention and completion for students; understanding legislation; and the basics of institutional compliance and audits. Weeks five through eight topics include; data analytics and predictive modeling; leveraging technology; maximizing aid while effectively balancing Net Tuition Revenue; and developing the financial aid section of a strategic enrollment plan. [ 3 credits ]
EDM-502 Enrollment Marketing and Communications
This course provides an overarching perspective on the role of Marketing and Communication in Enrollment Management. Curriculum will emphasize market structure and position through the context of demand and supply among eligible prospective students while considering indicators of enrollment demand and finance that frame the comparative place where institutions stand in the market relative to one another. Marketing will be positioned as a tool that combines with other factors in the SEM cycle to enhance and strengthen recruitment and enrollment, with an emphasis on strategy and the communication pathways that facilitate this strategy. [ 3 credits ]
EDM-503 Leadership and Strategic Planning for Enrollment Management Prof
Students explore concepts of leadership, team building, working with internal and external constituents, organizational structure and strategic planning for the enrollment management areas in the context of the higher education environment. Design of a strategic enrollment and retention plan. [ 3 credits ]