IHM-620: Mktg Hlth & Wellness Prof

Understanding the basics and principles of marketing allow integrative health and wellness professionals to build a strong brand and business. Students acquire real-world, practical skills and techniques to plan, launch, market, and network their practices in a manner that aligns with their innate passion for integrative health and serving others. Students design a strategic marketing plan, engage with current technological platforms, and build a toolkit to launch a collaborative wellness practice. [1 credit]