Interactive Communication Strategies

The Interactive Communication Strategies Program of Study combines vital coursework from Business, Computer Studies, and Communication Arts into a coherent curriculum applicable to the smallest of entrepreneurial start-ups or the largest of global corporations. The Program of Study stresses technological proficiency, organizational planning as well as strong writing, speaking, and critical thinking skills.

The Interactive Communication Strategies Program of Study in the School of Arts and Sciences offers a Major to students in the College of Adult Undergraduate Studies. Integrating courses in Business, Communication Arts and Computer Studies, the Major in Interactive Communication Strategies serves students whose primary interest is the communication function in organizations and prepares them to succeed in managerial positions in diverse types of organizations. Using their expertise in technology, graduates of this program are able to communicate effectively through organizational channels and to exercise leadership in helping organizations achieve desired strategic goals.

Organizations and their managers face many challenges in a world changing at an ever-increasing pace. Effective, timely, and accurate communication networks, communication processes, and information management are critical strategic imperatives for every organization. The Internet, global markets, and 24/7 competition place increased importance on the manager's role in communication and information management in every organization, from the largest corporations, to the entrepreneurial start-up, to the government agency, to the university or to the non-profit sector.

Some Interactive Communication Strategies courses are online.