Marketing Communications
Business and Economics Department and Communication Arts Department
Pamela O'Brien, Dean, School of Arts, Sciences and Business
Kendrick Kenney, Coordinator
Campuses
Summary
The Marketing Communications Major is an interdisciplinary Program of Study for traditional undergraduate students who are interested in pursuing careers in a dynamic and rapidly expanding field. Integrated Marketing Communications involves the coordination of a company's marketing and communication efforts towards the creation of messages that maximize consumer satisfaction at minimal cost. The Marketing Communications Major provides students with a comprehensive mix of real-world business skills and cutting-edge communication tools needed to succeed, whether employed in a start-up company or a global corporation.
Accreditation
Accreditation Council for Business Schools & Programs (ACBSP)
ACBSP promotes excellence in business education. It focuses on strong student learning outcomes and teaching excellence.
Degrees and Certificates
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Marketing Communications, Major