This eight week course is divided into two parts. Weeks one through four provide an overview of financial aid for highter education leaders in the context of strategic enrollment management. Topics include: trends in financial aid; impact of financial aid on recruitment, retention and completion for students; understanding legislation; and the basics of institutional compliance and audits. Weeks five through eight topics include; data analytics and predictive modeling; leveraging technology; maximizing aid while effectively balancing Net Tuition Revenue; and developing the financial aid section of a strategic enrollment plan. [ 3 credits ]