This course provides an overarching perspective on the role of Marketing and Communication in Enrollment Management. Curriculum will emphasize market structure and position through the context of demand and supply among eligible prospective students while considering indicators of enrollment demand and finance that frame the comparative place where institutions stand in the market relative to one another. Marketing will be positioned as a tool that combines with other factors in the SEM cycle to enhance and strengthen recruitment and enrollment, with an emphasis on strategy and the communication pathways that facilitate this strategy. [ 3 credits ]