HRB-615: Business Data and Marketing Analysis in the Cannabis Industry

Understanding and applying specific data streams leads to success in a consumer-driven market. This course prepares students to navigate the rapidly evolving cannabis industry by mastering data analysis and marketing strategy. Students learn to interpret key data streams, including sales trends, consumer preferences, and regulatory shifts, while exploring how data technology optimizes decision-making. Through hands-on exercises, case studies culminating in a strategic planning project, students develop cricual skills to analyze data and formulate effective strategies for success. [ 3 credits ]