Students will learn how to use screening and feasibility tools to effectively conduct a business analysis to determine the worthiness of a potential new business idea. They will also complete a business plan including an executive summary, industry and market analysis, a marketing strategy and plan, operations plan, product/service development plan and company structure. Lastly, students will identify the financial requirements of a new business and develop pro forma financial statements (e.g. income statement, balance sheet, cash flow, etc. Prerequisites: OTD-532, OTD-542, OTD-551 and OTD-601. Corequisite: OTD-621. [ 3 credits ]
OTD-627: Business Plan and Business Development in OT
Department
Academic Level
Doctorate (Professional Prac)
Instructional Method
Lecture