The curriculum of the major is interdisciplinary, including courses in art, computer studies and communication arts. As the arts, the world of media, and the business environment are increasingly dependent on digital communication competencies, the digital media arts program will prepare students for positions with these employers.
The graduate in digital media arts will be able to: create effective visual communications strategies that could assist individuals and businesses; use technology to address visual communication challenges; analyze the historical impact design and visual communications have had on our culture; evaluate the moral and ethical issues related to visual media, art, and technology; apply formal design principles to solve visual communication problems; and work effectively as an individual and as a member of a creative team.
Students are strongly encouraged to enroll in PHL-320 Aesthetics or PHL-334 Business Ethics to complement their program of study and meet general education requirements.
Students will complete much of their work in the campus digital media lab, equipped with Macintosh computers and software. The campus video, art and photography studios also support instruction in this program.
As the culminating experience in the major, students complete a practicum in the form of an intensive, advanced internship. During the spring of their senior year, they are placed in an entry-level position in an area business in order to refine their professional competencies as they prepare to begin their careers.
Students must earn a minimum GPA of 3.0 in all major courses taken to fulfill the requirements of the digital media arts major. ART 101 and ART 102 should be taken as early as possible in the student's program of study, ideally concurrent with DMA-101.
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Required Courses for a Major in Digital Media Arts (33–42 Credits)
Visual Core (15 credits)
DMA-101 Graphic Design I (3)
ART-101 Drawing 1 (3)
ART-102 Color and Design (3)
ART-162 Digital Photography (3)
DMA-201 Time-Based Media (3)
Media Studies (6 credits)
COM-210 Social Media (3)
COM-310 Media Literacy (3)
Web and Animation (9 credits)
CST-261 Web Page Design (3)
CST-260 Web Animation (3)
DMA-360 Animation and Motion Graphics (3)
Digital Media Practicum (3 credits)
DMA-461 Digital Media Practicum (3)
Approved Electives
ART-321 Life Drawing (3)
ART-419 Digital Photography II (3)
COM-351 Art of the Film (3)
COM-401 Writing for the Web (3)
CST-295 C++: Object-Oriented Programming (3)
CST-321 JAVA Programming (3)
DMA-253 Graphic Design: Theory and Practice (3)
DMA-351 Graphic Design II (3)
DMA-375 Typography (3)
DMA-411 Topics in Digital Media (3)
Emphasis in Graphic Design
Students who wish to emphasize in graphic design within the Digital Media Arts major take the following three courses in place of the elective above.
DMA-253 Graphic Design: Theory and Practice (3)
DMA-351 Graphic Design II (3)
DMA-375 Typography (3)
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Minor in Digital Media Arts
Students may declare a minor in digital media arts by competing 18 credits as follows
DMA-101 Graphic Design I
DMA-201 Time-Based Media
DMA-360-Animation and Motion Graphics
Three additional courses (9 credits), one in art, one in computer studies and one in communication arts, chosen from the approved list of program courses in consultation with the coordinator.
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Four-Year Plan
Sample program of study for the digital media arts major. Students should select courses with the assistance of a faculty advisor. This listing is intended as guide only.
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First year
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NDMU-100 First Year Seminar
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3
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Foreign Language
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3
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ENG-101
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3
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Literature
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3
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Foreign Language
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3
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COM-101 Oral Communication
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3
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ART-101 Drawing 1
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3
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ART-102 Color and Design
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3
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DMA-101 Graphic Design I
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3
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History
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3
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[15 credits]
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[15 credits]
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Second year
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Foreign Language
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3
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PHL-200-level
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3
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MAT-110 Discrete Mathematics
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3
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Social Science
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3
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RST-201 Intro to Biblical Studies
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3
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COM-310 Media Literacy
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3
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ART-162 Digital Photography
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3
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CST-260 Web Animation
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3
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DMA-201 Time-Based Media
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3
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DMA-253 GD Theory
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3
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[15 credits]
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[15 credits]
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Third year
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PHL-300/400-level
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3
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Religious Studies 300/400
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3
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Natural Science
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4
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General Electives/Minor
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3
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DMA-351: Graphic Design II
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3
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DMA-375 Typography
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3
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COM-210 Social Media
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3
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Major Elective
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3
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CST-261 Web Page Design
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3
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DMA-360 Motion Graphics
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3
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[16 credits]
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[15 credits]
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Fourth year
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Physical Education
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1
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4 General Electives/Minor
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9
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4 General Electives/Minor
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12
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DMA-461 Practicum
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3
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[13 credits]
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[12 credits]
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ART-101 Drawing I
Introduces the fundamentals of free-hand drawing and explores a variety of materials, techniques and subject matter such as still life, landscape and the human form as students identify individual areas of interest and artistic expression. Informal slide presentations and class critiques will expose students to the diversity of drawing and its manifestations in contemporary art and culture. Fulfills the general education requirement in fine arts. [3 credits]
ART-102 Color and Design
Introduces the fundamental elements and principles of color and design as a communicative tool. The course is designed for students with limited studio background and explores a wide variety of mediums and techniques as students develop technical virtuosity and personal aesthetic. The concepts and design strategies explored in this course can be applied in related areas of computer design, interior design and fashion design. Fulfills the general education requirement in fine arts. [3 credits]
ART-162 Digital Photography I
Introduces the fundamentals of digital imaging using Adobe Photoshop and emphasizes the exploration of various printing options. Through assigned readings and classroom discussions, students also will gain a critical perspective of the impact of digital imaging on photographic practice. Fulfills general education requirement in fine arts. [3 credits]
Explores the various types of writing and rhetorical approaches used in crafting messages for the mass media. Provides experience in writing for journalistic, broadcasting, public relations and advertising needs, with diagnostic attention given to the individual student's writing skills. Writing requirements of the Web and digital media are previewed. Intensive laboratory work assists the student in improvement of skills. Offered in Women's College only. Prerequisite:
ENG-101 or permission of department. [3 credits]
Engages students in a theoretical and critical look at the incursion of social media (such as blogs, Facebook, Twitter) into human communication processes and considers the implications of use of these media for the future of communication. [3 credits]
Explores visual and audio literacy through the balance of critical consumption and production skills. Employs a series of units in which students decode complex visual and audio images and then move to composition in both visual and auditory production. Creation of a Web-based portfolio is the culminating unit. [3 credits]
CST-260 Web Animation
Explores the world of animation as an enhancement and alternative to traditional information delivery. Studies the elements of animation including graphics, sound, interactivity, feedback and special effects, as well as techniques for planning and developing appropriate and effective applications in Flash. Students demonstrate the progression of their skills through the successful completions of a number of practical projects. [3 credits]
CST-261 Web Page Design
Focuses on coding and design of Web pages using HTML and JavaScript to create high-level Internet content. Includes legal and ethical issues as well as human-computer interaction design concepts. Students demonstrate the progression of their skills through the successful completion of a number of practical projects. Satisfies the technological competency requirement. [3 credits]
DMA-101 Graphic Design I
Explores graphic communication through understand-ing the elements and principles of design, as well as the design process, from idea development through final execution. Emphasizes two-dimensional design, color and content creation, while employing the design process of research, sketching and experimentation. [3 credits]
DMA-201 Time-Based Media
Provides experience in the fundamentals of time-based design. Students will create projects that deal with narrative elements, composition, motion, variables and type. Storyboard project planning and software animation will be covered. [3 credits]
DMA-253 Graphic Design, Theory and Practice
Offers an introduction to the theories and practices of graphic design. Provides a historical analysis of visual communication with emphasis on the development of the profession of graphic design and the relationship of commerce and technology to the history of graphic design. Formerly
ART-253. [3 credits]
DMA-351 Graphic Design II
Advances computerized graphic design skills with an emphasis on Adobe InDesign. Students learn software-specific skills needed for full color graphic arts and pre-press production. Clear and precise visual communication, problem solving and presentation are stressed. Focus on portfolio development. Formerly
ART-351. [ 3 credits ]
DMA-360 Animation and Motion Graphics
Engages students in a more intensive investigation of animation through the analysis of motion and transformation with photograph, video, illustration, and animation in traditional and digital media, with a focus on Adobe After Effects. Students learn how images and type are choreographed to produce attractive and dynamic motion graphics. Prerequisite:
DMA-201. [3 credits]
DMA-375 Typography
Investigates problem-solving strategies concerned with the selection, organization and presentation of text. Students will enhance digital typesetting skills to effectively present information in print and motion applications. Topics include origins of the alphabet, typeface classifications, abstract communication with letterforms and design with text. Formerly
ART-375. Prerequisite:
DMA-101 or permission. [3 credits]
DMA-461 Digital Media Practicum
Structures a professional-level internship that places students in an entry-level position at a high-tech company in the Greater Baltimore area. Students will work under close supervision of faculty and the agency sponsor with the intention of gaining in-depth experience in the field. [3 credits]
ENG-101 College Writing
Provides students with an understanding that clear thinking is fundamental to clear writing. It also demonstrates every stage of the composing process: generating and organizing ideas, prewriting and drafting, critiquing, revising, final editing and proofreading. In addition, students work to accomplish clarity, unity, coherence and emphasis in sentences, in paragraphs, and in the overall structure of an essay. They develop techniques of style and tone toward more fluent and appealing prose and strive to sharpen their analytical, critical and editing skills by interacting with other students about their own writing and about the writing of professionals. Students learn to use standard English and develop a sensitivity to sentence structure and diction and to appreciate effectively written prose and recognize characteristics that make such prose effective. To fulfill the general education requirement in composition a minimum grade of C is required. [3 credits]
MAT-110 Discrete Mathematics
Introduces topics that find their applications in the field of computers and computing. Topics include: logic, proof, graphs, trees and counting techniques. This course is designed for mathematics majors, computer studies majors and students with a particular interest in mathematics. [3 credits]
NDMU-100 First Year Seminar
First Year Seminar course (formerly Perspectives in Culture and Education -
IDS-100)
RST-201 Introduction to Biblical Studies
Introduces the Hebrew and Christian Scriptures of the Judeo-Christian tradition, exploring their historical and literary contexts, as well as interpretations of religious meaning. Presents modern methods of biblical study, including Roman Catholic, Protestant and Jewish scholarship. Fulfills general education requirement for 200-level religious studies. [3 credits]
